Too many people believe that if they keep their heads down and work hard, they’ll be lauded as experts on the merits of their work. But that’s simply not true anymore. To make a name for yourself, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action. But becoming a recognized expert is a mysterious and opaque process. Where do the ideas come from, and how do they get noticed? Featuring vivid examples and drawing on interviews with Seth Godin, Robert Cialdini, Daniel Pink, David Allen, and other thought leaders, Dorie Clark explains how to identify the ideas that set you apart, promote them successfully, and build a community of followers. It’s not about self-promotion. It’s about changing the world for the better while giving you the ultimate career insurance.
Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review, TIME, Entrepreneur, and the World Economic Forum blog. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, she is the author of Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013) and her most recent book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It (Portfolio/Penguin, April 2015).
Clark consults and speaks for a diverse range of clients, including Google, the World Bank, Microsoft, Morgan Stanley, the Ford Foundation, the Bill & Melinda Gates Foundation, Yale University, the Mount Sinai Medical Center, and the National Park Service. She has been named to the Huffington Post’s “100 Must Follow on Twitter” list for 2013 and 2014, and to the #Nifty50 list of top women on Twitter. She was also named one of Inc. magazine’s “100 Great Leadership Speakers for Your Next Conference,” and recognized in Forbes as one of “25 Professional Networking Experts to Watch in 2015.”
She has guest lectured at universities including Harvard Business School, the Harvard Kennedy School, Stanford University’s Graduate School of Business, the University of Pennsylvania’s Wharton School of Business, the University of California-Berkeley’s Haas School of Business, Georgetown, NYU, the MIT Sloan School of Management, and the University of Michigan. Her work has been published in the Harvard Business Review Guide to Getting the Right Job and the Harvard Business Review Guide to Networking, and she is quoted frequently in the worldwide media, including NPR, the BBC, and MSNBC.